When a product is launched, you will need to establish in a prospective buyer’s mind what the benefits of the product are. Product enhancements normally treatment the prevailing issues posed by present merchandise for existing prospects. Alternatively, new merchandise enable unknown issues to be solved for current clients– in addition to allowing new prospects to be launched to the corporate’s merchandise. So product enhancements usually take care of previous or present choices, while new merchandise take into consideration future buyer needs.
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