You can use a set off word or phrase resembling “CONSIDERATION” to target your prospects and to get their attention. So when you’re operating an advert in a fishing magazine, you possibly can have a headline that says, “CONSIDERATION FISHERMAN” – and then proceed with the rest of your ad.
The identical article on offers a brief clarification for the effectiveness of higher positions. Think about how you learn a broadsheet newspaper. Most people hold them up so that components of the pages stay folded. The folded bits are least likely to be read. On the left web page the …